Check out this very interesting article, Real Good, Not Feel Good: A Brief Guide to High-Impact Philanthropy by Martin J Fisher, PhD, Co-Founder & CEO KickStart-International and Kevin Starr, MD.The authors note:
Today, everywhere we look, we see another global challenge – from poverty and disease, to climate change and the economic meltdown. And even our own finances are not what they used to be. But we still need to do whatever we can to help the world. So now more than ever, we need to use our limited philanthropic dollars in the best ways that we possibly can.
We can no longer afford to spend scarce funds on things that simply feel good. Instead we need to support initiatives that do real good, and that have the potential to generate large-scale and lasting solutions to the world‘s biggest problems.
Every day, we are presented with innovative non-profits and social enterprises, claiming to ―do good. But not every effort—no matter how well-intentioned—will generate equal results. It is all too easy to support those that sound the best, use the coolest technology, have the best PR or give a warm and fuzzy feeling.
But with the world‘s increasing problems, and limited resources, this is no-longer an acceptable option. Instead, we need to identify and support those initiatives that really do have the potential to change the world.
Click here to go to the page on the Real Good Not Feel Good website where you can read the article directly or download the .pdf to your computer.
This promises to be a very good read indeed.





